During these ten years, Foundation Decade Of Action will help accelerate the transition. Years in which we connect people, touch their hearts, change and unite them. A decade in which we will help build an economy that lives in harmony with our planet. Because without ecology, there is no economy.
More than 50 years after the first Earth Day (1970) and the publication of the Club of Rome’s report ‘Limits to Growth’ (1972), followed by several alarming reports by the IPCC, the realisation is dawning that we have to change our course, our economy and our policies on nature, biodiversity, water, climate, food and agriculture.
Accelerating change
We help accelerate this transition by showing a new perspective on the future and building a new underlying culture, creating an economic system that works with nature, rather than against it. A system that chooses life: an ‘ecology economy’.
In the stories we tell on our platform and the new culture we depict, we move from degeneration to regeneration. From being separated from nature, to being part of nature. With the ultimate goal that by 2030, this niche culture will have become part of pop(ular) culture. This is why we started We Are The ReGeneration.
Uitgelichte quote
How do we change the world? Change the story. Problems rest on top of systems, systems rest on top of stories
We Are The ReGeneration is a movement that works towards an ‘ecology economy’ together with a growing group of innovators. We connect and put the spotlight on pioneers and thought leaders who show that an ecological society is possible. By connecting the knowledge of scientists with the wisdom of indigenous leaders and uniting the open-mindedness of young people with the innovative power of creatives, farmers and entrepreneurs, we contribute to so-called ‘cultural islands’ that keep spreading, like circles in a pond, enticing a growing group of people to fall in love with regeneration.
With a solution-oriented and energetic tone of voice and style, we create a ‘positive antidote’ in the form of inspiring stories that inspire change.
Positive antidote
Environmental movements, pioneers and ecological initiatives have existed for a long time. But they all continue to work towards the same goal separately. And therefore they are no real competition for the conservative forces that keep the old system intact.
Furthermore, with ‘We are the ReGeneration’, we move from ‘should’ to ‘want’; to an attractive and contagious culture of smart and fresh change makers who inspire others by creating change themselves. Not only in an ethical, but also in an aesthetic way, on the pulse of our time. Examples that you want to follow, belong to and join. Because doers inspire new doers.
This is how we are building the movement from the bottom up. From heart to heart, from human to human, right across all layers of society. We Are The ReGeneration.
Three tipping points
Re-Generation
Re-Growth
Re-Connection
World champion regenerative agriculture
To reach these tipping points, we started with the food and agriculture system. Everyone can relate to food, as it’s a basic need for our existence. This makes it the perfect starting point to achieve a cultural shift. In addition, the Netherlands is one of the world’s leading countries when it comes to agriculture. Our influence is known and felt worldwide. If we change the Netherlands, we change the world. From this starting point, we will achieve the societal shift towards a regenerative culture in 10 years time.
Vision
We can live in harmony with our planet.
Mission
Our mission is to make the Netherlands, now world champion of industrial agriculture, a world champion of regenerative agriculture.
How do we shape the change?
Our strategy to accelerate the transition focuses on two crucial points:
From alone to together
From must to want
We find, weave, narrate, accelerate and transform, where ‘connecting’ (from ‘alone’ to ‘together’) and ‘imagining’ (from ‘must’ to ‘want’) are our two superpowers.
Uitgelichte quote
Those who love peace must learn to organize as effectively as those who love war
Uitgelichte quote
You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete
Our team
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Li Hoekstra
li@decadeofaction.co -
Mark Aink
mark@decadeofaction.co -
Nadine Maarhuis
nadine@decadeofaction.co -
Coco Deijmann
coco@decadeofaction.co -
Yanna Hoek
yanna@decadeofaction.co -
Josephine Schuurman
josephine@decadeofaction.co -
Luuk van de Ven
luuk@decadeofaction.co -
Gabriela Hengeveld
gabriela@decadeofaction.co -
Diane van der Marel
diane@decadeofaction.co -
Samuel Gosschalk
samuel@decadeofaction.co
Support us
Every day, we shine light on the pioneers and thought leaders who are building a regenerative world. Farmers, young people, scientists, entrepreneurs and indigenous leaders who are choosing life. In doing so, these doers inspire new doers.
We want everyone to enjoy their stories, which is why we don’t put them behind a paywall. Therefore, we could really use your help. Support us and help accelerate change!