We put life at the centre
Of every action and decision

We see living soil
as the starting point and foundation of all existence

We leave the earth behind in a better state
than we found it

We create more life
and a better quality of life

How we regenerate
depends on our local context

Regeneration is a process,
not a formula or a label

We follow natural and indigenous principles

We work with and for future generations

Reciprocity is the starting point
of all our relationships with people, animals, plants and microbes

We strive for social, ecological
and economic profit

We do not use artificial fertilisers or pesticides

We have no room for monocultures

We choose diversity, always and everywhere

We always seek connection and are open and inviting

In the Netherlands, industrial agriculture is the norm. This model has made us famous worldwide, because it allows us to produce food super efficiently. It is characterised by large-scale farms that rely on monocultures and intensive use of poisons and chemicals (artificial fertilisers and pesticides). Whilst we destroy our lands, farmers have become a revenue model for large corporations and food is mainly traded internationally, instead of used to feed our local communities. The consequence of this type of agriculture is that – on a global scale – every single minute we lose 30 football fields of fertile soil. That is over 15.5 million football fields per year…

We believe that this system must change. A food system that destroys life can never feed us. This is why it’s crucial to support farmers in their journey towards cooperating with the natural world. So farmers can – once again – become the custodians of our ecosystems. This way, they can provide vital and healthy soils and produce food that benefits humans as well as all other living beings. Regenerative agriculture contributes to ecosystem restoration by capturing more CO2 than it emits, restoring water cycles, building living soils, thereby combating climate change and biodiversity loss. Restoring the independence of farmers is a fundamental part of this necessary transition.

Regeneration is not a closed, exclusive system or model, but an inviting and open process for everyone who wants to contribute and create more life. Farmers transitioning to regenerative agriculture have five years to reduce their use of artificial fertilisers and pesticides to zero.

Want to know more? Read the article What is regenerative agriculture? In it, we explain how it works from start to finish.