Together with a growing group of changemakers and pioneers, we are building an ecology economy that revives the planet.
We Are The ReGeneration.
Verhalen Stef van Dongen
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opinion
![Arita Baaijens]()
Arita Baaijens: “If I’ve managed to sow doubt about how the world works, then I’m satisfied”
18 June 2025
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opinion
![Nadine Maarhuis voor We Are The ReGeneration]()
Nadine Maarhuis: “We have the power to make a positive difference. It’s something our society seems to have forgotten”
28 May 2025
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opinion
![Bob Hendrikx Loop Biotech]()
Bob Hendrikx: “We’re opening the door to an economy that’s literally alive”
27 May 2025
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longread
![De muga vallei]()
Stef van Dongen: “Living here makes me healthier, happier, and brings me clarity of mind”
16 May 2025
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opinion
![Kees Klomp]()
Kees Klomp: “It’s time to relearn how to think as Earth citizens”
8 May 2025
A food system that destroys the planet can not feed the world
Our mission is to make the Netherlands, currently world champion industrial agriculture, world champion regenerative agriculture. Because a food system that destroys the planet cannot feed the world.
Together, we are building a regenerative movement from the bottom up. Heart to heart, human to human, right across all layers of society. This is how we will create a cultural and societal shift in 10 years, from an agricultural system that restores nature and promotes health towards an economy that lives in harmony with ecology and works together with nature, instead of destroying her.
Watch our first documentary about building a regenerative society in the Muga valley
Muga, the river that nourishes the valley and flows from the Pyrenees to the Costa Brava coast, is receiving less and less water. Pioneer Of Our Time aims to establish a regenerative society in this area of 100,000 hectares and 68 communities – a society that restores nature and allows life to thrive in all its richness.
accelerate change
Every day, we tell the stories of pioneers and thought leaders who contribute to a regenerative world. Farmers, youngsters, scientists, entrepreneurs and indigenous leaders who take care of all living beings. As a result, these change makers inspire new ones to become one too.
Because we want everyone to be able to access these stories, we don’t hide them behind a paywall. This is why we need your help. Support us and accelerate change.
It is buzzing
The regenerative movement is growing and flourishing: you can find ecological initiatives that put life at the core everywhere, probably even in your neighbourhood. Check it out.